BUSINESS STORYTELLINGYour business has evolved.
Your story hasn’t caught up.
I help growth-minded companies find the words to articulate their value, vision, and direction — so they can go to market with confidence and clarity.
TRUSTED BYAGL • MYOB • Stockland • Harbour Trust • ACS
*Signature of Ella Legg*SOUND FAMILIAR?Before, you knew exactly where you stood.
⇥ Your customers have changed.
⇥ Your positioning is different.
⇥ Your online presence no longer makes sense.
⇥ Your story has become a patchwork.
Before you had the big, bold business idea. Before you diversified, entered new markets, changed direction, or defined your offer, you knew exactly what you stood for and where you were going.
That clarity gets complicated. The story that once felt sharp starts to fray at the edges. New offers, new markets, new audiences — and suddenly no one, including you, can describe what you do in a sentence.
Rest assured, that’s completely normal. I’ve witnessed it hundreds of times. Today is a different story entirely. So, let’s write/build/create a better one.
WHERE I COME INThe right words do justice to your vision.
Most visionary leaders know exactly where they’re headed. They just can’t find the right words, and they don’t always have the skillset.
When you work with The Story Was, you get a seasoned business storyteller who’s worked across every facet of business for decades. I sit alongside you to find the words that do your vision justice.
AFTER WORKING WITH THE STORY WASHere’s what my clients have been able to achieve.
Win recognition.
Entered and won industry awards with a compelling, clearly articulated story.
Launch the idea.
Turned a business concept that had been sitting for 7 years into a live landing page.
Sell with confidence.
Finally had the words to confidently describe and sell their expertise.
Clarify their position?
Lovely words here.
Free up their team.
Got expert knowledge out of people’s heads and onto paper, ending time-consuming 1:1 training cycles.
Enter new markets?
More lovely words.
WAYS TO WORK TOGETHERThere’s a right fit for where you’re at.
D I S C O V E R Y
Story Audit.
A focused session to find the gaps, misalignments, and missed opportunities in how you’re telling your story right now.
S I G N A T U R E
Story Sprint.
An intensive engagement to build, refine, and articulate your brand narrative from the ground up — with everything you need to go to market.
P R E M I U M
Co-author.
Ongoing strategic partnership for leaders who want a trusted voice in the room — at every stage of growth, change, and evolution.
FREE RESOURCEIs your story working for you?
Download the free Story Health Check — 10 questions every growth-minded leader should be able to answer about their business narrative.
CLIENTS I’VE WORKED WITH