BUSINESS STORYTELLING

Your business has evolved.
Your story hasn’t caught up.

I help growth-minded companies find the words to articulate their value, vision, and direction, so they can go to market with confidence and clarity.

Let’s write a better story

See how it works

Ella Legge of The Story Was, wearing a navy blue top and black blazer, smiling confidently while standing in a modern indoor corridor with large windows.

TRUSTED BY

AGL • MYOB • Stockland • Harbour Trust • ACS

SOUND FAMILIAR?

Before, you knew exactly where you stood.

Common scenarios I work with:

Our customers have changed.

Our positioning is different.

Our online presence no longer makes sense.

Our story has become a patchwork…

Our services have evolved.

Our business has been restructured.

Our operations are growing exponentially.

Our bold ideas are gathering dust…

Before you had the big, bold business idea. Before you diversified, entered new markets, changed direction, or defined your offer, you knew exactly what you stood for and where you were going.

That clarity gets complicated. The story that once felt sharp starts to fray at the edges. New offers, new markets, new audiences… and suddenly no one, including you, can describe what you do in a sentence.

Rest assured, that’s completely normal. I’ve witnessed it hundreds of times. Today is a different story entirely. So, let’s write a better one.

Ella Legge of The Story Was seated at a desk, working on a laptop in a modern office with large windows and green plants.

The right stories are fundamental to business development.

WHERE I COME IN

The right words do justice to your vision.

Most visionary leaders know exactly where they’re headed. They just can’t find the right words, and they don’t always have the skillset.

When you work with The Story Was, you get a seasoned business storyteller who’s worked across every facet of business for decades. I work alongside you to find the words that do your vision justice.

Book a discovery session

WORKING WITH THE STORY WAS

Here’s what my clients have been able to achieve.

“Ella had a knack for taking what we did every day in our business and showing us how it actually stacked up against the industry. She helped us unpack our strengths and articulate them in a way that was clear, credible and convincing, and that work stood behind us when we won our award.”

“Ella has been absolutely amazing to work with. She is an excellent listener who takes the time to understand processes thoroughly and collaborates effectively to deliver exactly the outcome you’re looking for.
She has been instrumental in documenting our internal policies, guidelines, and manuals. Despite the content being lengthy and complex, Ella has an exceptional ability to transform it into clear, concise, and easy-to-read documentation without losing its meaning or accuracy. Her attention to detail, strong communication skills, and ability to simplify complex information have made a significant contribution to our team.”

“Ella has a real talent for distilling complexity into clarity. She led the repositioning of our Capability Statement and Services collateral, reshaped a major industry presentation, transforming both into sharp, audience-ready communications that truly reflected our value.”

“As a startup, working with Ella gave me real clarity, around who I am in my business, what my goals are, and how to plan for them. The worksheets and customer-process knowledge were brilliant for understanding my customer journey.”